Our Story

About us

ELITE JEWELERS® Group was founded in 1995 in a small town in Cleveland, Tennessee. Built from the ground up by Sam Hennawy, Elite began as a small boutique focused on trust, craftsmanship, and personal service. Today, ELITE JEWELERS® proudly operates 16 locations across Virginia, Maryland, Pennsylvania, New Jersey, Illinois. While our footprint has grown, our commitment remains unchanged: to be part of life’s most meaningful moments with jewelry crafted with care, passion, and integrity.

Three Decades of Excellence

Trusted for life’s most meaningful moments

7

States Nationwide

500000

Clients Served

16

Luxury Showrooms

mission

At ELITE JEWELERS®, we believe jewelry is more than something you wear it is a memory, a celebration, and a part of your story.

As a family-owned business, our mission is to honor life’s most meaningful moments through timeless jewelry, thoughtful craftsmanship, and genuine personal service.

With every piece we offer and every customer we serve, we remain committed to authenticity, trust, and creating an experience that feels as special as the moments our jewelry represents.

vision

Our vision is to grow Elite Jewelers into a nationally recognized jewelry house while preserving the values that built our foundation. Exceptional craftsmanship, trusted relationships, and a commitment to moments that last a lifetime.

EST.1995

A message from our founder

From the very beginning, I believed jewelry should be more than something beautiful. It should represent memories, milestones, and the people we hold closest to our hearts.

What started as a single store has grown into a family of locations serving communities across the country.

Every customer who walks through our doors becomes part of the ELITE JEWELERS® story, and it remains my greatest privilege to be part of theirs.

SAM ELHENNAWY
SAM ELHENNAWY
FOUNDER & CEO